FoodBev Exchange 2024

With regulations and legislation restricting food and beverage advertising to children proliferating in other countries, there is increasing pressure for the adoption of similar restrictions in the US. Self-regulation, or “soft law,” is a means for companies to proactively collaborate to raise the bar on industry practices to improve outcomes for both consumers and business and reduce the need for government intervention.  Join Daniel Range, Vice President of BBB National Programs’ Children’s Food and Beverage Advertising Initiative (CFBAI), as he discusses how CFBAI’s advertising self-regulatory program has impacted the landscape of food and beverage advertising to children and the benefits of expanding self-regulation in a rapidly changing environment.